Data Analysis

I have always wanted to know more about research and get data from the projects I've worked with, after creating landing pages for a while I suggested to my team at Dell if I could start analyzing data from those projects and get more knowledge on this subject.

So I started working with the tools I had available, such as Adobe Analytics and Content Square, after getting data from it I created a report template and would share it with my team and also stakeholders.

Discovers implicated among users not scrolling all the way through the page because the page was too long and people weren't engaging, to seeing that some CTA's were not as appealing as we thought it'd be.
I have added the template here with my own portfolio's information to show the layout.